2026 AREA TRAVEL UPDATES

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2026 AREA TRAVEL UPDATES

Heads up: New fees and road changes are in effect at Zion National Park and Bryce Canyon for 2026. Know before you go, using the link included below.

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About Us


Visit Cedar City · Brian Head is the official tourism development and marketing office for Iron County. Utilizing revenues generated by tourism-related taxes, we engage in development and marketing strategies to improve Iron County's visitor economy. 

Located in Southern Utah and easily accessible via Interstate 15, Cedar City sits at the heart of the Grand Circle, less than three hours from Las Vegas. This mountain town pairs world-class arts and culture with exceptional outdoor recreation, and easy access to Utah's National Parks, and the slopes at Brian Head Resort. 


Couple at Cedar Breaks National Monument - Sunset Overlook 1:1

We engage in development and marketing strategies to improve Iron County's Visitor Economy.
By promoting travel and tourism in Cedar City, Parowan, and Brian Head, the visitors bureau strengthens Iron County's economic position, helping provide a sustainable, diverse, and consistent economy that supports businesses and enhances the quality of life for residents.

Our values: Creativity, authenticity, boldness, joy, and family.

Visit Cedar City | Mission and Vision Statement


Our Destination's Competitive Position

Easily accessible via I-15, Iron County is the hub for some of our country's most spectacular natural beauty – the convergence of Utah's desert red rocks and alpine mountains. Visitors are attracted to our: 

  • Proximity to Utah's National Parks - Zion, Bryce, Grand Canyon, Capitol Reef, and Great Basin. 
  • Breathtaking vistas, canyons, and red rock formations. 
  • World-renowned hiking and mountain biking (Cedar City - Trail Town 2026 designation). 
  • Immersive and experiential events centered around the Tony Award-winning Utah Shakespeare Festival and Beverley Taylor Sorenson Center for the Arts.
  • Family-friendly mountain communities with activities for all seasons and all experience levels, including Brian Head. 
  • Amazing stargazing at destinations like Cedar Breaks National Monument, an International Dark Sky Park. 
  • Sports venues and facilities that provide a cooler-weather experience for tournaments and high-altitude training opportunities for skiers, cyclists, and endurance runners. 

Utah Shakespeare Festival: 4:5 ratio